With the joint initiative "We are Plastics", the three large plastics associations Gesamtverband Kunststoffverarbeitende Industrie (GKV – Plastics Processing Industries), PlasticsEurope Deutschland and Fachverband Kunststoff- und Gummimaschinen (association for plastics and rubber machinery, a division of VDMA German Engineering Federation) built a unique value chain alliance to implement the circular economy and create more sustainability within the key sectors of the plastics industry (converters, manufacturers and machinery).